In 1992, my father, Philippe Bieler, founded Chateau Routas in Coteaux Varois – a small appellation in the middle of Provence. The winery focused on Grenache based red blends and rosé. It is there, starting in 1998, that I learned the wine business and started producing wine. In 2005, there was a great opportunity to sell the winery and estate and my father took it. We founded Bieler Père et Fils that same year and have never looked back. It’s truly breathtaking for me to see how far the rosé market in America has developed from those challenging early days.